Former Playdom GM takes the reins of social game start-up 519 Games

Melnick left Playdom and Disney just as doubts grew as to whether the latter could properly use the former to succeed in social games. Since then, Playdom has finally moved to take advantage of Disney's immense branding support, first slapping "Disney's" onto Gnome Town. A number of Playdom games featuring the company's properties will see the light in 2012. Playdom also announced Secret Agent X, a Facebook game shrouded in secrecy that lives up to its title--very sneaky, sis.